Author: reina

More than books: a playful shop full of surprises, culture, and everyday chaos

More Than Just a Bookstore, It’s a Treasure Trove of Fun

You might have seen a store called Village Vanguard tucked inside a shopping mall or on a street corner in Japan.

At first glance, it looks like a bookstore—but step inside, and you’ll realize it’s far more than that. Books, quirky goods, toys, snacks, T-shirts, cosmetics… It’s a place where pop culture, creativity, and chaos come together in the best way.

Their official motto is “A bookstore where you can play,” and it truly lives up to that description. Even if you didn’t plan to go shopping, there’s something about Village Vanguard that makes you want to wander in—just to see what you might find.

Born in Nagoya – A Bookstore That Was Never Ordinary

The very first Village Vanguard store opened in 1986 in Tenpaku Ward, Nagoya City, in central Japan.

It all began with the founder’s desire to “display books however I want” and to “create a space where books can open up new worlds for people.”

From there, the store gradually evolved—adding everything from offbeat snacks and novelty toys to indie zines and hilarious T-shirts. Over the years, it has become a symbol of Nagoya’s alternative spirit and creative freedom.

Like a Maze of Discovery – But That’s the Fun of It

When you walk into a Village Vanguard store, don’t expect wide aisles and tidy displays.

Instead, you’ll find narrow paths lined with floor-to-ceiling shelves, with products even hanging from the ceiling in some places. It’s cluttered in a way that feels intentional, even artistic.

What makes it fun is the joy of unexpected discovery. You might stumble across a hilarious Japanese snack, a philosophical cat photo book, or a tiny gadget you never knew you needed. The thrill comes from never knowing what’s around the next corner.

Everyday Items… with a Twist

What you’ll find here isn’t “essential,” but it is delightfully unnecessary in the best way. Everything is designed to spark joy, curiosity, or conversation.

Village Vanguard is all about adding just a little spice to your everyday life—through things that are silly, surprising, or oddly useful.

A Place Where Culture Geeks Feel at Home

Village Vanguard is unique among national retail chains in Japan.
While there are stores across the country, each one is different in personality, reflecting the tastes of its local staff. The product selections, handwritten signs, and store layouts all have a strong personal touch.

You’ll often find yourself thinking, “Who would buy this?”
Then a second later: “Actually… I kind of want it.”

That emotional shift—that little jolt of surprise or amusement—is exactly what makes Village Vanguard so fun.

A Doorway into a More Playful World

Village Vanguard is more than a bookstore, and more than a store.
It’s a place of curiosity and creative discovery, where you can stumble across things you didn’t even know you were looking for.

If you’re ever in Nagoya, consider visiting the original store in Tenpaku Ward. It still retains the unique atmosphere of the early days and offers a glimpse into the quirky roots of the brand.

No matter which store you visit, step inside with an open mind—and you might walk out with a new favorite thing (or at least a good laugh).

Beautiful to look at, delicious to eat. A special bento culture born from Japan’s railway tradition.

What Is “Ekiben”?

Ekiben (short for eki meaning “station” and bento meaning “boxed meal”) refers to special bento sold at train stations or on trains in Japan. This unique style of meal began in the late 19th century during the Meiji era, when train travel became widespread. Today, ekiben are a beloved part of Japanese travel culture.

Buying one at the station and enjoying it on the train turns an ordinary journey into something memorable.

A Culinary Journey Through Regions

One of the biggest appeals of ekiben is that each one reflects the local ingredients and flavors of the region where it’s sold. From seafood in Hokkaido to wagyu beef in Kobe, and mustard-stuffed lotus root in Kyushu, the variety is astounding.

Many ekiben are only available in specific areas, making the act of choosing and collecting them part of the travel fun.

Thoughtfully Designed Packaging and Containers

Ekiben often come in creative and artistic packages:

• Bento boxes shaped like castles
• Containers made of ceramic or bamboo
• Wrappers featuring local mascots or anime characters

These thoughtful designs add excitement even before the first bite. Some travelers even keep the empty containers as souvenirs.

Where and How to Buy Ekiben

You can find ekiben at major train stations—usually near the ticket gates or inside station concourses. They are also sold on some shinkansen platforms.

While a few shinkansen trains still offer in-car sales (mainly in Green Cars), such services are becoming less common. Buying at the station is the most reliable option.

Opening your ekiben after the train departs and watching the scenery roll by is one of the most enjoyable ways to begin a journey.

A Box Filled with Japanese Hospitality

An ekiben isn’t just a meal—it’s a beautifully packaged experience filled with regional culture, history, flavor, and craftsmanship.

They are carefully prepared to taste great even when cold, with thoughtful seasoning and wrapping that makes them easy to carry and eat on the go. These details reflect the spirit of Japanese hospitality.

If you’re traveling in Japan, trying an ekiben is a must. It’s a delicious and meaningful way to connect with local traditions—and a wonderful memory to take with you long after the train ride ends.

Open 24/7, small but mighty. Japan’s uniquely evolved convenience hubs.

What Is a “Konbini”?

“Konbini” is a shortened form of the English word convenience store. In Japan, it refers to small retail shops that offer far more than just snacks and drinks.

Japanese konbini are designed to provide unmatched convenience, offering not only food and everyday items but also a wide range of services such as bill payments, delivery handling, ticket reservations, and more.

With locations everywhere—from bustling city centers to quiet rural towns—konbini have become a vital part of daily life in Japan.

Open 24 Hours, Always There When You Need It

One defining feature of Japanese convenience stores is that many are open 24 hours a day, 365 days a year. Whether it’s late-night hunger or an emergency purchase, you’ll find help any time of day.

Recently, some stores have introduced self-checkout systems or unmanned sections, showing how konbini continue to evolve.

For travelers, konbini can be a lifesaver for late-night snacks or quick shopping on the go.

Packed with Practical Services

Konbini are more than just places to shop—they’re mini service hubs. Common services include:

• Paying utility bills and taxes
• Sending and receiving parcels
• Printing, scanning, and copying via in-store machines
• Withdrawing cash from in-store ATMs
• Booking and printing tickets for concerts or travel
• Free Wi-Fi for tourists

It’s a one-stop solution for minor problems or unexpected needs, whether you’re a local or a visitor.

Food and Sweets That Go Beyond “Convenience”

Of course, konbini offer all the staples—rice balls, bento boxes, bread, snacks—but their quality and variety are surprisingly high.
From freshly brewed coffee and decadent sweets to health-conscious meals, konbini cater to every taste.

Don’t miss limited-edition items tied to local regions or seasonal themes—another reason to pop in during your trip.

Clean, Friendly, and Uniquely Japanese

One thing that surprises many visitors is how clean and consistent konbini are across Japan.

Staff are often polite and efficient, and some stores offer multilingual signage and even vegan-friendly options, especially in major cities.

Major Konbini Chains and What Makes Them Unique

Japan has several major convenience store chains, each with its own character and strengths. The three most prominent are:

7-Eleven

The most widespread chain across Japan, known for its high-quality food items and extensive private label products. Fresh bento meals, sweets, and brewed coffee are especially popular.

FamilyMart

Recognizable by its green and blue signage, FamilyMart is famous for its signature “Famichiki” fried chicken. The chain often features regional specialties and exclusive collaborations with popular brands.

Lawson

Known for its health-conscious options and gourmet desserts, Lawson stores sometimes partner with MUJI to offer household goods. Many stores feel more like a compact café than a typical convenience store.

In addition to these, there are local and specialty chains that cater to specific areas or locations, such as inside train stations or office buildings.

Exploring the differences between chains can be a fun part of your journey through Japan.

A Handy Stop for Any Journey

Whether you need a quick snack, a map, or a power adapter, konbini can serve as a base for your travels.

Many also stock travel essentials like umbrellas or SIM cards, making them a dependable companion for tourists exploring Japan.

More than just a store, the konbini is a uniquely Japanese blend of practicality and hospitality—small in size, but big on convenience.

Leave your luggage, lift your spirit. Japan’s compact convenience that keeps your journey carefree.

What are coin lockers?

Coin lockers are secure storage boxes found at train stations, airports, tourist spots, and shopping centers.
They allow you to temporarily store your belongings using coins or digital payments, giving travelers freedom and peace of mind.

In Japan, they are a common and trusted solution for anyone who wants to explore without carrying heavy bags.

Why are they so convenient in Japan?

Japan’s coin lockers are known for more than just storage—they shine in ease of use, payment flexibility, and safety.

• Multiple sizes (from small bags to large suitcases)
• Clear usage times; many available 24/7
• Supports cash, IC cards (like Suica), and QR payments
• Located in clean, well-lit areas with security cameras

They’re designed with thoughtful detail, fitting naturally into Japan’s hospitality culture.

Where can you find them?

Coin lockers are widely available across Japan, especially in:
JR stations, subway stations, airports, shopping malls, and major sightseeing areas.

In busy cities, you’ll often find them without even looking.
Some services now allow online reservation and real-time availability checks via smartphone, making them even more accessible.

A part of Japan’s travel culture

More than just storage, coin lockers reflect Japan’s spirit of hospitality.
They offer freedom, security, and a smoother travel experience.

In each small compartment lies more than luggage—it holds a piece of peace of mind and the joy of traveling light.

Minimal space, maximum comfort. Discover Japan’s unique compact-stay culture.

What is a Capsule Hotel?

Capsule hotels are a uniquely Japanese style of accommodation offering private sleeping spaces—called “capsules”—within a shared facility. Each capsule is just large enough to sleep in, typically equipped with a light, power outlet, and sometimes a TV or alarm clock. These compact units are stacked side by side and on top of one another, creating a dormitory-like space that is clean, efficient, and cost-effective.

Originally designed for business travelers who missed the last train home, capsule hotels are now used by a wide range of people, including tourists seeking a budget-friendly and novel experience.

The Appeal of Compact Comfort

Despite their size, capsule hotels provide a surprisingly comfortable stay. In addition to the sleeping pods, guests usually have access to shared amenities such as restrooms, showers, lockers, lounges, and sometimes even saunas or large communal baths. Many facilities offer free Wi-Fi, vending machines, and simple breakfasts.

There are also capsule hotels tailored to different preferences—some cater exclusively to women, while others offer premium “deluxe capsules” with more room and added privacy features like curtains or sliding doors.

From Functional to Stylish

While early capsule hotels were purely utilitarian, newer establishments often feature modern, stylish designs. In tourist areas, you’ll find capsule hotels that focus on aesthetics, cleanliness, and hospitality, sometimes blending elements of traditional Japanese architecture or futuristic design. The experience is both practical and memorable—perfect for travelers who want to explore Japan without spending too much on lodging.

Where to Experience It

Capsule hotels can be found throughout Japan, particularly in major cities like Tokyo, Osaka, Kyoto, and Fukuoka. They’re often located near train stations or busy downtown areas, making them convenient for sightseeing and business trips alike.

An Icon of Japanese Innovation

More than just a place to sleep, capsule hotels represent Japan’s flair for compact, functional design. If you’re looking for a unique, affordable, and efficient lodging option in Japan, spending a night in a capsule hotel may become one of your most memorable experiences.

Just one twist for a world of fun. Discover Japan’s playful spirit through its unique capsule toy culture.

What Is Gachagacha?

“Gachagacha” refers to vending machines that dispense small toys enclosed in plastic capsules when you insert a coin and turn the handle. These machines are formally known as capsule toy machines or capsule vendors, but in Japan, they’re more affectionately called “gachapon” or “gacha.”

The name comes from the sounds they make: the “gacha” of turning the handle, and the “pon” of the capsule dropping out.

In Japan, capsule toy machines started becoming widespread in the early 1970s. At the time, most gachagacha toys were priced at 100 yen, making them an affordable treat for children. While some machines are still available at that price, many now range from 200 to 500 yen, reflecting improvements in design and quality.

Not Just for Kids Anymore

Originally geared toward children, gachagacha machines now offer a wide variety of toys that appeal to adults as well. These include anime and video game characters, animal figurines, and highly detailed miniatures of food and everyday objects. Their creativity and high quality have attracted attention not only from locals but also from international visitors.

Part of the fun lies in the randomness — you never know exactly what you’ll get, which adds to the excitement and makes collecting them addictive.

Where Can You Find Them?

Gachagacha machines can be found all over Japan — in train stations, shopping malls, airports, and tourist spots. In major hobby districts like Akihabara and Ikebukuro in Tokyo, or Nipponbashi in Osaka, you’ll even find entire sections dedicated to hundreds of these machines.

Recently, some machines have begun supporting cashless payment methods, making them even more accessible.

A Uniquely Japanese Experience

While capsule toys exist in other countries too, Japan stands out for the sheer variety, attention to detail, and the cultural depth surrounding these tiny collectibles. At a price point of just 200 to 500 yen per try, they also make for a fun and affordable souvenir.

A Bit of Wonder for Your Journey

Gachagacha represents Japan’s spirit of playfulness and design innovation in miniature form. Try spinning one during your travels, and you might find a delightful surprise inside — along with a smile.

Inside each capsule is a little bit of luck and a lot of excitement. This simple moment of joy is just one more reason why traveling in Japan is so memorable.

Spiritual tokens of protection and hope, rooted in everyday Japanese life

What Are Those Colorful Pouches at Shrines and Temples?

When you visit a shrine or temple in Japan, you’ll likely notice rows of small, colorful pouches hanging on display.
These are called omamori, a type of good-luck charm believed to carry the protection and blessings of the gods (or Buddha).

They come in many shapes and colors, but most are made of cloth and sealed, with a sacred prayer slip or charm inside that has been blessed by the shrine or temple.

Choosing One Based on Your Wishes

Each omamori is intended to support a specific type of wish or concern. Some common examples include:

• Academic success – For exams, school, and studies
• Traffic safety – Often kept in cars or on motorcycles
• Love and relationships – For romance or marriage
• Safe childbirth – For expecting mothers

Health and longevity – For personal well-being or a loved one’s health

Whether for yourself or as a gift, each omamori carries a quiet wish for happiness and safety, making it a meaningful gesture rooted in care.

How to Carry or Display an Omamori

There’s no strict rule for how to use an omamori. People often:

• Keep them in a bag or wallet
• Hang them in cars
• Display them in their rooms or at entrances

The key is to treat it with respect—keep it clean, handle it gently, and don’t open it, as doing so is believed to release its protective power.

Traditionally, omamori are returned to a shrine or temple after about one year, to express gratitude and receive a fresh one if desired. Ideally, you return it to the place you received it, but many shrines will accept others as well.

Modern and Playful Designs, Too

In recent years, omamori have become more diverse and fun.
You can now find ones featuring popular anime characters, multilingual designs for tourists, and even local specialty charms with creative shapes or embroidery.

Some are shaped like cats (a symbol of luck), others come with bells or tiny figurines inside. Whether traditional or modern, they make charming souvenirs or heartfelt gifts.

A Symbol of Quiet Support and Good Intentions

Omamori aren’t meant to bring dramatic, instant change.
Instead, they reflect a deeply Japanese belief: that putting your wish into a tangible form helps you focus, hope, and move forward with strength.

Choosing an omamori is more than just buying a charm—it’s a moment to reflect on what truly matters, for yourself or for someone you care about.

Wrapped in the aroma of seaweed, a small triangle of comfort holds the heart of Japan.

What Is Onigiri?

Onigiri, or rice balls, are a traditional Japanese snack made by shaping freshly cooked rice by hand, often with a bit of salt and a savory filling inside. Common shapes include triangles, ovals, and rounds, and they are frequently wrapped in a sheet of nori (dried seaweed), making them easy to eat without utensils or mess.

Inside, you’ll find ingredients like pickled plum (umeboshi), salted salmon, bonito flakes, or seasoned kelp—flavors deeply rooted in Japanese cuisine and culture. The simplicity allows the quality of the rice and ingredients to shine.

A History Carried in the Palm of Your Hand

The origins of onigiri date back thousands of years, with remnants resembling rice balls found at archaeological sites from the Yayoi period. Valued for their portability and staying power, onigiri became a staple for samurai during the Sengoku era and have continued to be a beloved part of Japanese meals—whether as a quick breakfast, part of a lunchbox, or a snack on the go.

From Tradition to Innovation

While classic Japanese fillings remain popular, today’s onigiri come in countless creative varieties. Tuna with mayonnaise, grilled meat, seasoned ground chicken, cheese—the possibilities are endless. Convenience stores across Japan make them easy to find, but specialty shops focusing on quality rice, careful preparation, and artisanal ingredients are also gaining popularity.

Specialty Onigiri Shops in Aichi

In Aichi Prefecture—especially around Nagoya—you’ll find onigiri shops that pay special attention to everything from rice selection to how each ball is shaped. Here are a few to visit during your travels:

Tashi

Handmade Onigiri from a Rice Shop

Using rice selected specifically for onigiri, this shop crafts generously sized rice balls by hand. Their lineup includes both classic and inventive flavors, such as grilled salmon, deep-fried tiny shrimp, and seared cod roe—each bringing out the natural flavor of locally grown rice.

Senju

The Original “Tenmusu”

Senju is considered the originator of Nagoya’s beloved tenmusu—a bite-sized rice ball wrapped around a crispy shrimp tempura, delicately flavored with shiso leaves and dashi. A must-try local favorite.

Namihei

Carefully Crafted with Seasonal Ingredients

Namihira combines Okinawan sea salt and a seasonal blend of rice to offer onigiri that taste just as delicious cold. With a wide variety of fillings and a dedication to hand-making each one, this shop embodies the balance of simplicity and care.

Simple Yet Profound – A Taste of Japan

Onigiri is more than just a quick bite; it’s a comfort food, a childhood memory, a taste of home, and a traveler’s companion. From the quality of the rice to the skill of the hands that shape it, each detail influences its final flavor and texture.

If you’re visiting Aichi, don’t miss the chance to try some locally made onigiri. These humble rice balls may become one of your fondest travel memories.

Affordable, practical, and stylish — Japan’s small-scale markets full of everyday charm.

What Is a 100-Yen Shop?

As the name suggests, 100-yen shops in Japan offer a wide range of products, most priced at just 100 yen (about 0.70 USD).
These stores are often referred to as 100-yen shops or 100-yen stores in English, and are popular both locally and internationally for their affordability and surprising variety.

From kitchenware and stationery to cleaning tools, cosmetics, gardening goods, and more, you’ll often find yourself thinking, “Is this really only 100 yen?”

From Daily Goods to Travel Essentials

Japanese 100-yen shops aren’t just about price — they also shine in functionality, quality, and design.
In recent years, they’ve expanded to include items like Scandinavian-style interior goods, outdoor gear, and even DIY tools.

Whether you forgot something during your trip or are looking for a fun, affordable souvenir, you’ll likely find what you need in one of these stores.

Thoughtfully Designed and Surprisingly High Quality

One reason Japanese 100-yen shops stand out globally is their well-designed, easy-to-use, and reliable products.
Storage containers, kitchen accessories, and craft supplies often include thoughtful touches tailored to daily Japanese life.

You’ll also find seasonal and event-themed decorations, such as Halloween or Christmas items, letting you enjoy the spirit of each season without spending much.

Major 100-Yen Shop Chains

There are several major 100-yen shop brands across Japan, each with its own style and specialty:

DAISO

The largest 100-yen chain in Japan and well-known abroad. DAISO boasts an enormous product range and even offers premium items over 100 yen.

Seria

Known for its natural and stylish aesthetic, Seria is especially popular for interior and craft items. Its clean, coordinated design appeals to many female customers.

Can★Do

Focused on everyday practicality, Can★Do offers solid selections of household goods, stationery, and snacks.

Each chain has its own personality, so comparing them can be a fun experience while traveling.

A Traveler-Friendly Shopping Experience

These shops are now found in tourist areas, airports, and train stations, making them accessible and popular with international visitors.
Many stores offer product labels or signage in English, and the fixed pricing makes for a stress-free shopping experience.

Japan’s 100-yen shops are more than just budget stores — they’re places full of smart design, useful finds, and a little everyday magic.
Take a moment to explore one during your trip — you might just discover a small treasure.