Offbeat NAGOYA｜Discover the unexpected side of Nagoya & Tokai region

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  • Sharing the Charm of Authentic Mirin with the World — Sugiura Mirin | Hekinan City

    Sharing the Charm of Authentic Mirin with the World — Sugiura Mirin | Hekinan City

    A One-of-a-Kind Hon-Mirin Born of Tradition and Innovation — “Aizakura” by Sugiura Mirin

    Since 1924, Sugiura Mirin, based in Hekinan City, Aichi Prefecture, has been dedicated to crafting hon-mirin, or authentic mirin, using time-honored techniques passed down through generations.

    The Power Behind the Sweetness – Discovering the World of Mirin, Japan’s Traditional Sweet Rice Seasoning

    Hekinan: A Coastal Town Steeped in Flavor and Fermentation

    Their flagship product, Aizakura, is a genuine mirin made from steamed Japanese rice and carefully cultivated rice koji. It undergoes a traditional fermentation process followed by slow aging for over six months. Aizakura comes in both one-year and three-year aged varieties, each offering a deep umami flavor and rich aroma.

    While a perfect match for classic Japanese dishes, Aizakura’s versatility extends far beyond. It enhances sauces, noodle soups, and marinades, and even pairs beautifully with French or Italian cuisine, desserts, and more — elevating the flavor of any dish it touches.

    SADAJIRO Premium — A 23-Year-Aged Liquid Masterpiece

    Crafted with the same care and technique as Aizakura, SADAJIRO Premium is a luxurious sweet sake that has been aged for 23 years. The result is a lusciously dense and mellow flavor profile, balanced with subtle tannins and a touch of acidity.

    On the palate, it envelops the tongue with a velvety texture and reveals a complex, lingering aroma. SADAJIRO Premium is ideal as a refined aperitif, a dessert pairing, or a premium gift for those who appreciate exceptional Japanese craftsmanship.

    The Sugiura Legacy — Tradition Preserved, Taste Rediscovered

    Sugiura Mirin is a historic mirin brewery founded in 1924. As artificial “mirin-style” condiments became popular, the company faced difficult times. However, under the leadership of current president Yoshinobu Sugiura — the fourth-generation successor — the original recipe of founder Sadajiro Sugiura was revived.

    Thanks to this revival, the authentic taste of hon-mirin has found its way back into the kitchens of top chefs and discerning consumers. Today, Sugiura Mirin continues to expand internationally, sharing Japan’s traditional flavors with the world.

    The brewery has also gained national recognition through appearances on major Japanese television programs, further highlighting the value of real mirin.

    Visit the Brewery — Experience the Heart of Mirin Making

    Sugiura Mirin welcomes visitors by reservation to tour the brewery and explore the traditional methods behind their products. Guests can also purchase mirin and aged sake directly on-site.

    While the tours are conducted in Japanese, international visitors can still enjoy the atmosphere of an authentic Japanese brewing facility — from the aroma of the fermenting rice to the precision of hand-crafted processes. It’s a cultural experience that speaks beyond language.

    Dishes You Can Create with Aizakura — A Touch of Fermented Elegance

    Fermented BBQ Pork

    A sugar-free BBQ delight, naturally sweetened with Aizakura mirin and sweet rice koji. This special fermented BBQ sauce—made with ketchup, soy sauce, and the depth of aged mirin—slowly infuses into tender pork.

    Baked low and slow in the oven, the result is a golden, caramelized exterior with a moist and juicy interior. Thanks to the power of fermentation, the meat becomes exceptionally tender, with an umami-rich flavor that will have you reaching for another bite. Perfect with both rice and sake.

    Japanese-Style Bolognese with Miso and Mirin

    A nourishing, Japanese take on the classic Italian bolognese. This fusion dish combines savory miso and authentic mirin to deliver a surprisingly light yet deeply flavorful sauce.

    Easy to prepare and rich in taste, it’s a healthy weeknight option that brings together the best of both worlds—comforting pasta with the soul of Japanese cuisine.

    Restaurants Where You Can Enjoy Dishes Made with Aizakura

    Nouka Restaurant Hana no Ya

    A 10-minute drive from Sugiura Mirin.

    This cozy countryside restaurant offers set meals featuring vegetables from its own farm and handmade sausages. A perfect spot to experience wholesome, seasonal Japanese flavors enhanced with Aizakura mirin.

    Kobanten Hanare Ittou

    Just a 5-minute drive from Sugiura Mirin.

    A refined Japanese restaurant known for its creative cuisine centered around heirloom and locally grown vegetables. Traditional yet inventive dishes are beautifully complemented by the deep flavor of Aizakura.

  • Hekinan: A Coastal Town Steeped in Flavor and Fermentation

    Discover the heart of Japan’s culinary traditions in this quietly captivating town by the sea

    Hekinan: Where You Can Truly Taste Japan’s Roots

    Sometimes when you travel, you stumble upon a town that lingers in your memory more than you expected. For me, Hekinan, a city in Aichi Prefecture, is one such place.

    Just about an hour from Nagoya by train (via Meitetsu Line to Chiryu Station and then to Hekinan Station), or about an hour to 90 minutes by car, this small city along Mikawa Bay is ideal for a day trip or a relaxed weekend getaway.

    Hekinan is known as a “town of fermentation,” thanks to its long-standing tradition of brewing seasonings like soy sauce and mirin. The city is home to some of Japan’s most historic brewing sites, including the oldest mirin brewery in the country and the birthplace of white soy sauce.

    Wandering through the town, where old breweries still stand and a slightly sweet aroma floats through the air, you’ll find yourself naturally drawn into Japan’s deep culinary heritage.

    Explore Historic Breweries and Hands-On Experiences

    One of the highlights of Hekinan is the chance to visit working breweries and see traditional fermentation in action. Many of these family-run establishments have been in operation since the Edo period. With towering wooden barrels and the gentle scent of fermenting mash, the atmosphere alone is worth the visit.

    Several breweries offer guided tours, allowing you to learn about the history of mirin and white soy sauce directly from those who make them. Tasting experiences and hands-on activities—like making your own miso balls—are also available, making the visit fun and educational for adults and children alike.

    Delicious Local Dishes and Fermented Treats

    Hekinan offers a variety of local dishes that make the most of fermented seasonings. Many cafés and restaurants in the area serve special lunch plates seasoned with white soy sauce and mirin—meals that are not only flavorful, but also gentle on the body.

    There are also plenty of fermentation-themed desserts to try, such as mirin pudding and soy sauce soft serve ice cream—delightfully unique and surprisingly tasty.

    I once tried a shaved ice dessert topped with mirin syrup, and I was amazed at how naturally sweet and elegant it was. It was a new way to experience fermentation that I’d never imagined.

    Take a Leisurely Walk Through a Town That Breathes Tradition

    Hekinan may not be flashy, but that’s exactly what makes it so special. The town’s peaceful streets are lined with traditional black wooden fences and latticed buildings, giving the area a nostalgic charm.

    You’ll find small shops, museums, and fermentation-focused stores dotted throughout the town—perfect for strolling at your own pace while discovering hidden gems.

    Even simple things like exchanging greetings with locals or spotting a friendly cat along a quiet alley make Hekinan feel welcoming and alive. There’s a gentle richness here that stays with you long after you leave.

    Experience a Town Where Culture and Daily Life Coexist Naturally

    Hekinan offers more than just good food—it’s a place where culture, history, and daily life blend effortlessly.

    It’s not just about the past; it’s about how tradition continues in everyday life.

    I truly love how Hekinan feels both humble and refined—a town that honors its roots while sharing them openly.

    There’s a quiet pride and warmth here that makes you feel at home, even as a visitor.

    If you’re looking to explore Japan’s culinary culture in depth, or want to spend time somewhere off the beaten path, Hekinan might just be the perfect destination.

    It’s a place where you can slow down, savor each bite, and discover the deeper flavors of Japan.

  • Spend 3–4 Hours Enjoying Shopping, Dining, and Movies at Prime Tree Akaike

    Located in Nisshin, Aichi – Just Outside Nagoya

    Prime Tree Akaike, located in Nisshin City, Aichi Prefecture, is a large-scale shopping complex offering a wide range of entertainment options—from shopping and dining to catching the latest films. Thanks to its convenient access from Nagoya, it’s a popular destination for weekend outings.

    With an average stay of around 3 to 4 hours, the facility is perfect not only for shopping but also for relaxing meals and movie-going. It’s a great spot for families, couples, and international visitors alike.

    Spacious and Clean Interiors for a Comfortable Experience

    The facility is bright, clean, and has a refreshing atmosphere. The wide walkways make it easy for strollers and wheelchairs to move around comfortably. With over 180 stores covering everything from fashion and lifestyle goods to electronics and cosmetics, there’s something for every taste.

    The dining options are equally diverse, including a food court and full-service restaurants. Whether you’re looking for a quick bite or a more refined Japanese meal, you’ll find plenty to choose from—ideal for lunch with friends or dinner with the family.

    Quality and Reliability Backed by the Seven & i Group

    As a shopping mall operated by the Seven & i Group, Prime Tree Akaike offers peace of mind and quality service. Inside the on-site supermarket, you’ll find a wide variety of exclusive items such as Seven Premium products, known for their excellent balance of quality and value. These items are beloved by locals—and I personally shop here often for my favorites.

    Catch the Latest Movies at TOHO Cinemas Akaike

    The mall also houses TOHO Cinemas Akaike, where you can enjoy the newest films with top-tier seating and sound systems. Whether you’re taking a break during your travels or planning a special movie date, it’s a fantastic place to unwind. From animated features for kids to the latest international releases, the lineup is diverse. It’s one of my favorite movie theaters and a go-to spot for cinema outings.

    International Brands Welcomed by Overseas Visitors

    Prime Tree Akaike is home to many globally recognized brands, making it accessible and enjoyable for visitors from abroad—even those who aren’t fluent in Japanese. Here are a few highlights:

    • Starbucks Coffee: A globally loved café offering Japan-exclusive menu items
    • 7-Eleven: Japan’s iconic convenience store—great for snacks and everyday needs
    • UNIQLO: A Japanese global fashion brand known for its quality and affordability
    • TOHO Cinemas: Offers foreign films with subtitles, ideal for international movie fans

    Experience Japanese Cuisine in a Casual Setting

    If you’re a tourist looking to explore Japanese food culture, Prime Tree has you covered. The mall features a variety of restaurants where you can enjoy uniquely Japanese flavors.

    • Tonkatsu Ma Maison: Known for its crispy breaded pork cutlets and juicy meat
    • Kamakura Pasta: Offers Japanese-style pasta in a calm, elegant setting
    • Blue Seal Ice Cream: A colorful Okinawan-born brand, perfect for dessert

    Easy Access and Local Atmosphere

    Just a 4-minute walk from Akaike Station (on the Tsurumai and Meitetsu Toyota Lines), Prime Tree is easily reachable by train. If you’re driving, there’s plenty of parking, though traffic can get congested after noon—so it’s best to arrive earlier in the day. The surrounding area is a quiet residential neighborhood, offering a relaxed atmosphere for your shopping and dining experience.

    Conclusion

    Prime Tree Akaike is a convenient and well-rounded facility where you can enjoy shopping, dining, and movies all in one place. Whether you’re a tourist on a short stop or looking for an indoor activity on a rainy day, it’s a “just right” shopping mall that welcomes both locals and visitors from around the world.