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Spiritual tokens of protection and hope, rooted in everyday Japanese life

What Are Those Colorful Pouches at Shrines and Temples?

When you visit a shrine or temple in Japan, you’ll likely notice rows of small, colorful pouches hanging on display.
These are called omamori, a type of good-luck charm believed to carry the protection and blessings of the gods (or Buddha).

They come in many shapes and colors, but most are made of cloth and sealed, with a sacred prayer slip or charm inside that has been blessed by the shrine or temple.

Choosing One Based on Your Wishes

Each omamori is intended to support a specific type of wish or concern. Some common examples include:

• Academic success – For exams, school, and studies
• Traffic safety – Often kept in cars or on motorcycles
• Love and relationships – For romance or marriage
• Safe childbirth – For expecting mothers

Health and longevity – For personal well-being or a loved one’s health

Whether for yourself or as a gift, each omamori carries a quiet wish for happiness and safety, making it a meaningful gesture rooted in care.

How to Carry or Display an Omamori

There’s no strict rule for how to use an omamori. People often:

• Keep them in a bag or wallet
• Hang them in cars
• Display them in their rooms or at entrances

The key is to treat it with respect—keep it clean, handle it gently, and don’t open it, as doing so is believed to release its protective power.

Traditionally, omamori are returned to a shrine or temple after about one year, to express gratitude and receive a fresh one if desired. Ideally, you return it to the place you received it, but many shrines will accept others as well.

Modern and Playful Designs, Too

In recent years, omamori have become more diverse and fun.
You can now find ones featuring popular anime characters, multilingual designs for tourists, and even local specialty charms with creative shapes or embroidery.

Some are shaped like cats (a symbol of luck), others come with bells or tiny figurines inside. Whether traditional or modern, they make charming souvenirs or heartfelt gifts.

A Symbol of Quiet Support and Good Intentions

Omamori aren’t meant to bring dramatic, instant change.
Instead, they reflect a deeply Japanese belief: that putting your wish into a tangible form helps you focus, hope, and move forward with strength.

Choosing an omamori is more than just buying a charm—it’s a moment to reflect on what truly matters, for yourself or for someone you care about.

Wrapped in the aroma of seaweed, a small triangle of comfort holds the heart of Japan.

What Is Onigiri?

Onigiri, or rice balls, are a traditional Japanese snack made by shaping freshly cooked rice by hand, often with a bit of salt and a savory filling inside. Common shapes include triangles, ovals, and rounds, and they are frequently wrapped in a sheet of nori (dried seaweed), making them easy to eat without utensils or mess.

Inside, you’ll find ingredients like pickled plum (umeboshi), salted salmon, bonito flakes, or seasoned kelp—flavors deeply rooted in Japanese cuisine and culture. The simplicity allows the quality of the rice and ingredients to shine.

A History Carried in the Palm of Your Hand

The origins of onigiri date back thousands of years, with remnants resembling rice balls found at archaeological sites from the Yayoi period. Valued for their portability and staying power, onigiri became a staple for samurai during the Sengoku era and have continued to be a beloved part of Japanese meals—whether as a quick breakfast, part of a lunchbox, or a snack on the go.

From Tradition to Innovation

While classic Japanese fillings remain popular, today’s onigiri come in countless creative varieties. Tuna with mayonnaise, grilled meat, seasoned ground chicken, cheese—the possibilities are endless. Convenience stores across Japan make them easy to find, but specialty shops focusing on quality rice, careful preparation, and artisanal ingredients are also gaining popularity.

Specialty Onigiri Shops in Aichi

In Aichi Prefecture—especially around Nagoya—you’ll find onigiri shops that pay special attention to everything from rice selection to how each ball is shaped. Here are a few to visit during your travels:

Tashi

Handmade Onigiri from a Rice Shop

Using rice selected specifically for onigiri, this shop crafts generously sized rice balls by hand. Their lineup includes both classic and inventive flavors, such as grilled salmon, deep-fried tiny shrimp, and seared cod roe—each bringing out the natural flavor of locally grown rice.

Senju

The Original “Tenmusu”

Senju is considered the originator of Nagoya’s beloved tenmusu—a bite-sized rice ball wrapped around a crispy shrimp tempura, delicately flavored with shiso leaves and dashi. A must-try local favorite.

Namihei

Carefully Crafted with Seasonal Ingredients

Namihira combines Okinawan sea salt and a seasonal blend of rice to offer onigiri that taste just as delicious cold. With a wide variety of fillings and a dedication to hand-making each one, this shop embodies the balance of simplicity and care.

Simple Yet Profound – A Taste of Japan

Onigiri is more than just a quick bite; it’s a comfort food, a childhood memory, a taste of home, and a traveler’s companion. From the quality of the rice to the skill of the hands that shape it, each detail influences its final flavor and texture.

If you’re visiting Aichi, don’t miss the chance to try some locally made onigiri. These humble rice balls may become one of your fondest travel memories.

Affordable, practical, and stylish — Japan’s small-scale markets full of everyday charm.

What Is a 100-Yen Shop?

As the name suggests, 100-yen shops in Japan offer a wide range of products, most priced at just 100 yen (about 0.70 USD).
These stores are often referred to as 100-yen shops or 100-yen stores in English, and are popular both locally and internationally for their affordability and surprising variety.

From kitchenware and stationery to cleaning tools, cosmetics, gardening goods, and more, you’ll often find yourself thinking, “Is this really only 100 yen?”

From Daily Goods to Travel Essentials

Japanese 100-yen shops aren’t just about price — they also shine in functionality, quality, and design.
In recent years, they’ve expanded to include items like Scandinavian-style interior goods, outdoor gear, and even DIY tools.

Whether you forgot something during your trip or are looking for a fun, affordable souvenir, you’ll likely find what you need in one of these stores.

Thoughtfully Designed and Surprisingly High Quality

One reason Japanese 100-yen shops stand out globally is their well-designed, easy-to-use, and reliable products.
Storage containers, kitchen accessories, and craft supplies often include thoughtful touches tailored to daily Japanese life.

You’ll also find seasonal and event-themed decorations, such as Halloween or Christmas items, letting you enjoy the spirit of each season without spending much.

Major 100-Yen Shop Chains

There are several major 100-yen shop brands across Japan, each with its own style and specialty:

DAISO

The largest 100-yen chain in Japan and well-known abroad. DAISO boasts an enormous product range and even offers premium items over 100 yen.

Seria

Known for its natural and stylish aesthetic, Seria is especially popular for interior and craft items. Its clean, coordinated design appeals to many female customers.

Can★Do

Focused on everyday practicality, Can★Do offers solid selections of household goods, stationery, and snacks.

Each chain has its own personality, so comparing them can be a fun experience while traveling.

A Traveler-Friendly Shopping Experience

These shops are now found in tourist areas, airports, and train stations, making them accessible and popular with international visitors.
Many stores offer product labels or signage in English, and the fixed pricing makes for a stress-free shopping experience.

Japan’s 100-yen shops are more than just budget stores — they’re places full of smart design, useful finds, and a little everyday magic.
Take a moment to explore one during your trip — you might just discover a small treasure.