Tag: Highlights

  • Village Vanguard Flagship Store – The Birthplace of “Virevan”|Nagoya, Tenpaku

    Where the playful bookstore culture began

    Village Vanguard is famous across Japan as the “bookstore you can play in.” Its very first store opened in 1986 in Ueda, a quiet neighborhood of Tempaku Ward, Nagoya. Even today, this flagship location keeps the same quirky atmosphere that started it all, offering visitors a mix of discovery, surprise, and fun.

    From the outside, the shop looks more like a casual garage store than a typical bookstore. Step inside, and you’ll find warm wooden floors, winding staircases, and a playful layout that makes browsing feel like an adventure. True to the brand’s spirit of creativity, even the displays are unusual—watches and wallets, for example, are arranged on a billiards table.

    An extraordinary find in an ordinary neighborhood

    The surrounding area of Ueda is a calm residential district. Against this everyday backdrop, the Village Vanguard flagship feels like a hidden world of subculture. The contrast between the quiet streets and this imaginative space makes the visit all the more memorable.

    A “not-so-Japanese” Japan that fascinates travelers

    The store is not limited to books. Visitors can browse through fashion, accessories, food items, novelty goods, and much more. The eclectic selection feels like wandering through an overseas marketplace, creating a sense of stepping outside Japan while still being in the heart of Nagoya.

    For international travelers, this flagship store often becomes a highlight of their trip. Unlike the many branch stores across the country, the Ueda location preserves the original style of Village Vanguard. For fans, it’s considered a kind of “pilgrimage site” where they can connect with the roots of the brand.

    Why you should visit

    Among the many Village Vanguard stores nationwide, the flagship in Tempaku Ward stands out with its unique atmosphere. It’s a must-visit spot for anyone who wants to experience Japanese subculture, discover unusual souvenirs, or simply enjoy a bookstore that is anything but ordinary. Visiting the birthplace of “Virevan” is more than shopping—it’s a cultural experience in itself.

    Access

    1-515 Uedanishi, Tempaku Ward, Nagoya, Aichi 468-0058
    A 10-minute walk from Ueda Station on the subway.

  • Sharing the Charm of Authentic Mirin with the World — Sugiura Mirin | Hekinan City

    Sharing the Charm of Authentic Mirin with the World — Sugiura Mirin | Hekinan City

    A One-of-a-Kind Hon-Mirin Born of Tradition and Innovation — “Aizakura” by Sugiura Mirin

    Since 1924, Sugiura Mirin, based in Hekinan City, Aichi Prefecture, has been dedicated to crafting hon-mirin, or authentic mirin, using time-honored techniques passed down through generations.

    The Power Behind the Sweetness – Discovering the World of Mirin, Japan’s Traditional Sweet Rice Seasoning

    Hekinan: A Coastal Town Steeped in Flavor and Fermentation

    Their flagship product, Aizakura, is a genuine mirin made from steamed Japanese rice and carefully cultivated rice koji. It undergoes a traditional fermentation process followed by slow aging for over six months. Aizakura comes in both one-year and three-year aged varieties, each offering a deep umami flavor and rich aroma.

    While a perfect match for classic Japanese dishes, Aizakura’s versatility extends far beyond. It enhances sauces, noodle soups, and marinades, and even pairs beautifully with French or Italian cuisine, desserts, and more — elevating the flavor of any dish it touches.

    SADAJIRO Premium — A 23-Year-Aged Liquid Masterpiece

    Crafted with the same care and technique as Aizakura, SADAJIRO Premium is a luxurious sweet sake that has been aged for 23 years. The result is a lusciously dense and mellow flavor profile, balanced with subtle tannins and a touch of acidity.

    On the palate, it envelops the tongue with a velvety texture and reveals a complex, lingering aroma. SADAJIRO Premium is ideal as a refined aperitif, a dessert pairing, or a premium gift for those who appreciate exceptional Japanese craftsmanship.

    The Sugiura Legacy — Tradition Preserved, Taste Rediscovered

    Sugiura Mirin is a historic mirin brewery founded in 1924. As artificial “mirin-style” condiments became popular, the company faced difficult times. However, under the leadership of current president Yoshinobu Sugiura — the fourth-generation successor — the original recipe of founder Sadajiro Sugiura was revived.

    Thanks to this revival, the authentic taste of hon-mirin has found its way back into the kitchens of top chefs and discerning consumers. Today, Sugiura Mirin continues to expand internationally, sharing Japan’s traditional flavors with the world.

    The brewery has also gained national recognition through appearances on major Japanese television programs, further highlighting the value of real mirin.

    Visit the Brewery — Experience the Heart of Mirin Making

    Sugiura Mirin welcomes visitors by reservation to tour the brewery and explore the traditional methods behind their products. Guests can also purchase mirin and aged sake directly on-site.

    While the tours are conducted in Japanese, international visitors can still enjoy the atmosphere of an authentic Japanese brewing facility — from the aroma of the fermenting rice to the precision of hand-crafted processes. It’s a cultural experience that speaks beyond language.

    Dishes You Can Create with Aizakura — A Touch of Fermented Elegance

    Fermented BBQ Pork

    A sugar-free BBQ delight, naturally sweetened with Aizakura mirin and sweet rice koji. This special fermented BBQ sauce—made with ketchup, soy sauce, and the depth of aged mirin—slowly infuses into tender pork.

    Baked low and slow in the oven, the result is a golden, caramelized exterior with a moist and juicy interior. Thanks to the power of fermentation, the meat becomes exceptionally tender, with an umami-rich flavor that will have you reaching for another bite. Perfect with both rice and sake.

    Japanese-Style Bolognese with Miso and Mirin

    A nourishing, Japanese take on the classic Italian bolognese. This fusion dish combines savory miso and authentic mirin to deliver a surprisingly light yet deeply flavorful sauce.

    Easy to prepare and rich in taste, it’s a healthy weeknight option that brings together the best of both worlds—comforting pasta with the soul of Japanese cuisine.

    Restaurants Where You Can Enjoy Dishes Made with Aizakura

    Nouka Restaurant Hana no Ya

    A 10-minute drive from Sugiura Mirin.

    This cozy countryside restaurant offers set meals featuring vegetables from its own farm and handmade sausages. A perfect spot to experience wholesome, seasonal Japanese flavors enhanced with Aizakura mirin.

    Kobanten Hanare Ittou

    Just a 5-minute drive from Sugiura Mirin.

    A refined Japanese restaurant known for its creative cuisine centered around heirloom and locally grown vegetables. Traditional yet inventive dishes are beautifully complemented by the deep flavor of Aizakura.

  • Spend 3–4 Hours Enjoying Shopping, Dining, and Movies at Prime Tree Akaike

    Located in Nisshin, Aichi – Just Outside Nagoya

    Prime Tree Akaike, located in Nisshin City, Aichi Prefecture, is a large-scale shopping complex offering a wide range of entertainment options—from shopping and dining to catching the latest films. Thanks to its convenient access from Nagoya, it’s a popular destination for weekend outings.

    With an average stay of around 3 to 4 hours, the facility is perfect not only for shopping but also for relaxing meals and movie-going. It’s a great spot for families, couples, and international visitors alike.

    Spacious and Clean Interiors for a Comfortable Experience

    The facility is bright, clean, and has a refreshing atmosphere. The wide walkways make it easy for strollers and wheelchairs to move around comfortably. With over 180 stores covering everything from fashion and lifestyle goods to electronics and cosmetics, there’s something for every taste.

    The dining options are equally diverse, including a food court and full-service restaurants. Whether you’re looking for a quick bite or a more refined Japanese meal, you’ll find plenty to choose from—ideal for lunch with friends or dinner with the family.

    Quality and Reliability Backed by the Seven & i Group

    As a shopping mall operated by the Seven & i Group, Prime Tree Akaike offers peace of mind and quality service. Inside the on-site supermarket, you’ll find a wide variety of exclusive items such as Seven Premium products, known for their excellent balance of quality and value. These items are beloved by locals—and I personally shop here often for my favorites.

    Catch the Latest Movies at TOHO Cinemas Akaike

    The mall also houses TOHO Cinemas Akaike, where you can enjoy the newest films with top-tier seating and sound systems. Whether you’re taking a break during your travels or planning a special movie date, it’s a fantastic place to unwind. From animated features for kids to the latest international releases, the lineup is diverse. It’s one of my favorite movie theaters and a go-to spot for cinema outings.

    International Brands Welcomed by Overseas Visitors

    Prime Tree Akaike is home to many globally recognized brands, making it accessible and enjoyable for visitors from abroad—even those who aren’t fluent in Japanese. Here are a few highlights:

    • Starbucks Coffee: A globally loved café offering Japan-exclusive menu items
    • 7-Eleven: Japan’s iconic convenience store—great for snacks and everyday needs
    • UNIQLO: A Japanese global fashion brand known for its quality and affordability
    • TOHO Cinemas: Offers foreign films with subtitles, ideal for international movie fans

    Experience Japanese Cuisine in a Casual Setting

    If you’re a tourist looking to explore Japanese food culture, Prime Tree has you covered. The mall features a variety of restaurants where you can enjoy uniquely Japanese flavors.

    • Tonkatsu Ma Maison: Known for its crispy breaded pork cutlets and juicy meat
    • Kamakura Pasta: Offers Japanese-style pasta in a calm, elegant setting
    • Blue Seal Ice Cream: A colorful Okinawan-born brand, perfect for dessert

    Easy Access and Local Atmosphere

    Just a 4-minute walk from Akaike Station (on the Tsurumai and Meitetsu Toyota Lines), Prime Tree is easily reachable by train. If you’re driving, there’s plenty of parking, though traffic can get congested after noon—so it’s best to arrive earlier in the day. The surrounding area is a quiet residential neighborhood, offering a relaxed atmosphere for your shopping and dining experience.

    Conclusion

    Prime Tree Akaike is a convenient and well-rounded facility where you can enjoy shopping, dining, and movies all in one place. Whether you’re a tourist on a short stop or looking for an indoor activity on a rainy day, it’s a “just right” shopping mall that welcomes both locals and visitors from around the world.